MarTech & Media Services with A Community Approach for the betterment of an Industry
All About the People
The Cogent Collective is a community of Marketing and eCommerce industry leaders working together to create a more respectful and efficient landscape to work within. Members of the community include Marketing & eCommerce Practitioners, Data Scientists, Media Experts, and Sales Executives from brands, ad agencies and Marketing Technology companies.
Collective Focus
Cogent is designed to provide three distinct services to help brands and agencies find MarTech solutions easier and with more confidence while also helping MarTech vendors improve their Go-To-Market strategies in a way that aligns with the needs and preferences of those same brands and agencies.
The Services
MarTech Search
Click Here —-> Why Cogent?
A professional search service for high-consideration marketing technology decisions with long-term impact. Designed for core MarTech evaluations, platform replacements, and custom RFPs. Cogent helps brands find the best fit vendors for their specific needs and move forward with the right partner, without the stress or uncertainty.
Performance Media
Click Here —-> Why Cogent?
Executing partner evaluations and engagements takes more time and attention than most teams can spare. Marketers and eCommerce teams already have full-time jobs, and vendor interactions often create more friction. Cogent acts as a buffer, helping teams navigate partner relationships, cut through the noise, and execute performance strategies with confidence.
Vendor GTM
No matter how strong a solution you are bringing to market, it is tougher than ever to gain the attention of your ideal customers. Old approaches don’t work, email sequences get ignored, and phone calls don’t get returned and none of it has anything to do with you or your solution. We help you improve your strategy and develop a process that is aligned with today’s buyer. Our community approach is something that can’t be replicated.
THe Martech matrix
Amazon & Direct Sales A Balancing Act
From broadcast.com (and Mark Cuban) to Yahoo! to AI-Powered Marketing
The SMSpocalypse is Here—Politicians, Marketers, and How to Survive the Spamageddon
Inside Fluevog Shoes’ Unique eCommerce Journey – Lessons for Marketing and eCommerce Leaders
Unlocking Growth in High-End E-Commerce with Mike Cantafio, fmr eCommerce Director @ Breeo
